Create a true content strategy on LinkedIn social media.Share quality content on social media for the B2B marketers.Use social media to complement search engines (SEO).Drive traffic to your website/landing page.Do inbound marketing to a potentially bigger target audience.Develop your notoriety and your “ personal branding” (your image) on social networks.Here are the benefits of using LinkedIn Pulse blog: ⚡ Is publishing on LinkedIn Pulse still a thing? LinkedIn article benefits vs blog post Thus, Pulse is another feature that will be able to make LinkedIn a powerful ally to generate visibility. Just like a publication, thanks to the sharing and messaging features, it is possible to open the discussion with the audience and thus increase the engagement of your posts. This feature is a weapon to develop its notoriety and demonstrate its expertise to professionals. 🗣️ Pulse allows you to create content like on a blog, with influential headlines.

This was initially intended for influencers and soon became available to the public. 👇 How to access the Pulse posts/news on LinkedIn?Īmong the features of LinkedIn Pulse is the LinkedIn content publishing platform. This is the case with LinkedIn Pulse, check out this article for more info on this platform. It is therefore important to be familiar with all of its features in order to get the most out of it. According to a study conducted by HubSpot, visitors from LinkedIn convert better than those from other social networks.

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